The Influence of the Digitalisation of the Distribution Channel in the Process of Bypassing Wholesalers: The Case of a Distribution Triad.
| Autor: | Joyeux, Jean-Marc1 jean-marc.joyeux@u-bourgogne.fr, Notebaert, Jean-François1 jean-francois.notebaert@u-bourgogne.fr, Belvaux, Bertrand1 Bertrand.Belvaux@u-bourgogne.fr |
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| Zdroj: | Décisions Marketing. Apr-Jun2022, Issue 106, p237-254. 38p. |
| Databáze: | Business Source Ultimate |
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