Investigating the effects of product popularity and time restriction: The moderating role of consumers' goal specificity.

Autor: Yi, Cheng1 (AUTHOR) yich@sem.tsinghua.edu.cn, Jiang, Zhenhui2 (AUTHOR) jiangz@hku.hk, Zhou, Mi3 (AUTHOR) mi.zhou@sauder.ubc.ca
Zdroj: Production & Operations Management. Sep2023, Vol. 32 Issue 9, p2723-2739. 17p.
Databáze: Business Source Ultimate
Nepřihlášeným uživatelům se plný text nezobrazuje