Who Says She's Not a True Fan? Perceptions of Fan Authenticity Among Gen Z Women Sports Fans.
| Autor: | Simmers, Christina S.1, Rast, Rebecca2, Coleman, Joshua T.3 |
|---|---|
| Zdroj: | Sport Marketing Quarterly. 2023, Vol. 32 Issue 3, p189-206. 18p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|