The Effect of Push, Pull, and Mooring Factors on Customers' Switching Intention to Green Cosmetics.
Autor: | Firdausi, Asri Sekar Mawar1 asrisekarmf@upnyk.ac.id, Dharmmesta, Basu S.2 |
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Zdroj: | Gadjah Mada International Journal of Business. Sep-Dec2023, Vol. 25 Issue 3, p327-354. 28p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |