The Effect of Push, Pull, and Mooring Factors on Customers' Switching Intention to Green Cosmetics.
| Autor: | Firdausi, Asri Sekar Mawar1 asrisekarmf@upnyk.ac.id, Dharmmesta, Basu S.2 |
|---|---|
| Zdroj: | Gadjah Mada International Journal of Business. Sep-Dec2023, Vol. 25 Issue 3, p327-354. 28p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|