Executive Insights: Exploring the Practical Effects of Country of Origin, Animosity, and Price–Quality Issues: Two Case Studies of Taiwan and Acer in China.

Autor: Amine, Lyn S.1 aminels@slu.edu, Chao, Mike C. H.2 chaoc@slu.edu, Arnold, Mark J.3 arnoldm2@slu.edu
Zdroj: Journal of International Marketing. 2005, Vol. 13 Issue 2, p114-150. 37p.
Databáze: Business Source Ultimate
Nepřihlášeným uživatelům se plný text nezobrazuje