Dynamic, hard and strategic questions: using optimization to answer a marketing resource allocation questionThe authors wish to thank the other members of the PA team who contributed to the modeling and client work reported here. Alphabetically they are: Ben Bryant, Ken Cooper, Sharon Els, Peter Genta, Jane Hemingway, Tameez Sunderji, and Mary Tolikas. We are also grateful to the visionary yet practical people at the client company and their advertising agency, who must remain anonymous at this point. You know who you are, and we thank you. We also appreciate and thank the anonymous referees who broadened the literature survey.
| Autor: | Graham, Alan K.1 Alan.Graham@PAConsulting.com, Ariza, Carlos A.2 Carlos.Ariza@PAConsulting.com |
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| Zdroj: | System Dynamics Review (Wiley). Spring2003, Vol. 19 Issue 1, p27-46. 20p. 1 Diagram, 1 Graph. |
| Databáze: | Business Source Ultimate |
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