Determinants of consumers' purchase intention on digital business model platform: evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique.

Autor: Tilahun, Mulatu1 (AUTHOR) MTBT2017@gmail.com, Berhan, Eshetie1 (AUTHOR), Tesfaye, Gezahegn1 (AUTHOR)
Zdroj: Journal of Innovation & Entrepreneurship. 8/29/2023, Vol. 12 Issue 1, p1-28. 28p.
Databáze: Business Source Ultimate
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