Under Studied Markets and Marketing Stakeholders: UNDERSTANDING CROWDFUNDING BACKER-FOUNDER GOAL ALIGNMENT: EXAMINATION OF SELF-CONSTRUAL THEORY.
| Autor: | Frimpong, Bright1 bfrimpong@wlu.edu, Ahmad, Fayez2, Olajuwon-Ige, Olamide3 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p1225-1228. 4p. |
| Databáze: | Business Source Ultimate |
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