Marketing Strategy: REGAINING CONTROL: BRAND'S INSTITUTIONAL WORK IN AN ATTEMPT TO CHANGE.
| Autor: | Aboelenien, Aya1 aya.aboelenien@hec.ca, Chau Minh Nguyen1 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p882-885. 4p. |
| Databáze: | Business Source Ultimate |
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