Marketing Strategy: AN UNOPEN DOOR: CHINESE NATIONALISM AS A MARKETING STRATEGY.
Autor: | Bin Chang1 bin.chang@slu.edu, Ramankutty, Pooja1 |
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Zdroj: | AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p824-836. 13p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |