Marketing in Times of Uncertainty: LOSS FRAMES HELP OVERCOME ENTITY THEORISTS' VACCINE AVOIDANCE.
| Autor: | Shaobo (Kevin) Li1 lisb3@sustech.edu.cn, Nuoya Chen1 uoyachenny@gmail.com, Chan, Elaine2, Yang (Jenny) Guo3 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p801-804. 4p. |
| Databáze: | Business Source Ultimate |
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