Digital and Social Media Marketing: RAPPORT DEVELOPMENT IN ONLINE CHANNELS: A DYADIC CUSTOMER/SERVICE EMPLOYEE PERSPECTIVE.
| Autor: | Hammad, Mohamed1 mhammad@liverpool.ac.uk, Raddats, Chris1, Kearney, Treasa1 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p618-621. 4p. |
| Databáze: | Business Source Ultimate |
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