Digital and Social Media Marketing: How we get there, matters: an analysis of different pathways that lead celebrities and digital influencers to fame.
| Autor: | Fasanella, Gabriela1, Sandes, Fábio Shimabukuro2 fsandes@gmail.com, Brito, Eliane Z. P.1 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p565-566. 2p. |
| Databáze: | Business Source Ultimate |
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