Advertising, Promotion and Branding: JOINT ROLE OF COMMUNICATION BUDGETS AND INTERNET PENETRATION FOR CORPORATE BRAND EFFECTS ACROSS NATIONS.
| Autor: | Zimmer, Lukas1 l.zimmer@uni-trier.de, Swoboda, Bernhard1 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p39-42. 4p. |
| Databáze: | Business Source Ultimate |
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