Advertising, Promotion and Branding: EFFECTS OF GENDER CHARACTERISTICS OF MODELS IN OUTDOOR INDUSTRY ADVERTISING.
| Autor: | Wyckoff, Kathleen1 katieewyckoff@gmail.com, Van Steenburg, Eric1 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p17-20. 4p. |
| Databáze: | Business Source Ultimate |
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