Advertising, Promotion and Branding: COMMUNICATION TRIGGERS AND MARKETING CONSEQUENCES OF INSPIRATION; SOME PRELIMINARY EVIDENCE.
| Autor: | Mitchell, Vincent Wayne1 vince.mitchell@sydney.edu.au |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p11-14. 4p. |
| Databáze: | Business Source Ultimate |
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