Effects of electronic word of mouth on the purchase intention of millennials (Gen Y) of Pakistan: Mediating role of brand image and perceived quality.
| Autor: | Younus, Maria1 marihayounus@gmail.com, Anjum, Sarah1 |
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| Zdroj: | IBA Business Review. Jan-Jun2023, Vol. 18 Issue 1, p71-90. 20p. |
| Databáze: | Business Source Ultimate |
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