Employing Metaverse Marketing Through Gaming And Its Impact On Customer Experience: Evidence From Multiple Online Gaming Platforms.
| Autor: | HASHEM, TareqNael1 tareq.hashem@iu.edu.jo, ALOTOUM, Firas Jamil2 Firas.Otoum@iu.edu.jo, ALLAN, Mahmoud3 Mahmoud.allan@zuj.edu.jo, ALI, NafezNimer4 |
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| Zdroj: | Quality - Access to Success. Aug2023, Vol. 24 Issue 196, p193-206. 14p. |
| Databáze: | Business Source Ultimate |
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