Leveraging Online Search Data as a Source of Marketing Insights.
| Autor: | Yuxing Du, Rex1 (AUTHOR) rex.du@mccombs.utexas.edu, Hsieh, Tsung-Yiou2 (AUTHOR) t.hsieh@northeastern.edu |
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| Zdroj: | Foundations & Trends in Marketing. 2022, Vol. 17 Issue 4, p227-291. 65p. |
| Databáze: | Business Source Ultimate |
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