MARKETING BEHAVIOR OF CONSUMERS IN SHAPING THE COMPETITIVE ADVANTAGE OF ENTERPRISES – A THEORETICAL STUDY.

Autor: Leśniewski, Michał Adam1 michaladam.lesniewski@wp.pl
Zdroj: Scientific Proceedings of Ostroh Academy National University Series, Economics. Jun2023, Vol. 57 Issue 29, p30-35. 6p.
Databáze: Business Source Ultimate