25 YEARS OF BOTTOM OF THE PYRAMID RESEARCH: A BIBLIOMETRIC STUDY.
| Autor: | da Costa Nogami, Vitor Koki1 vitor.nogami@uem.br, Filardi, Fernando2 fernando.filardi@professores.ibmec.edu.br, Augusto Fonseca, Eduardo2 edufonseca@gmail.com, Andreoni Barboza, Renata2 renata.barboza@professores.ibmec.edu.br |
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| Zdroj: | REMark: Revista Brasileira de Marketing. abr-jun2023, Vol. 22 Issue 2, p783-834. 52p. |
| Databáze: | Business Source Ultimate |
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