THE INFLUENCE OF BRAND KNOWLEDGE AND PRICE TIERS ON PURCHASING BEHAVIOR.
| Autor: | De Toni, Deonir1 dtoni2@ucs.br, Zielke, Stephan2 zielke@wiwi.uni-wuppertal.de, Afonso Mazzon, Jose3 jamazzon@usp.br |
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| Zdroj: | REMark: Revista Brasileira de Marketing. abr-jun2023, Vol. 22 Issue 2, p469-536. 68p. |
| Databáze: | Business Source Ultimate |
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