Measuring Brand Communication: Return on Investment.
| Autor: | Zajas, J. Jonathan1 |
|---|---|
| Zdroj: | Journal of Consumer Marketing. 1999, Vol. 16 Issue 6, p621-624. 4p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Zajas, J. Jonathan1 |
|---|---|
| Zdroj: | Journal of Consumer Marketing. 1999, Vol. 16 Issue 6, p621-624. 4p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|