A BIBLIOMETRIC REVIEW OF RESEARCH ON GAMIFICATION IN MARKETING: REFLECTIONS FOR MOVING FORWARD.
| Autor: | Rosli, Nadzirah1 nadzirah.rosli@ukm.edu.my, Zaki, Hafizah Omar1 |
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| Zdroj: | International Journal of Management Studies (2232-1608). Jul2023, Vol. 30 Issue 2, p271-300. 30p. |
| Databáze: | Business Source Ultimate |
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