BRAND RESURRECTION: THE ROLE OF CONSUMERS’ PSYCHOLOGICAL REACTANCE IN SOCIAL MEDIA ACTIVISM.
| Autor: | Almazyad, Fadi1 falmazyad@wpi.edu, Shah, Purvi1 pshah@wpi.edu, Loiacono, Eleanor T.2 eleanor.loiacono@mason.wm.edu |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p1160-1163. 4p. |
| Databáze: | Business Source Ultimate |
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