THE EFFECTS OF RACIALLY-THEMED CONTROVERSIAL STORYTELLING ADVERTISING ON BRANDING OUTCOMES?: A NARRATIVE TRANSPORTATION PERSPECTIVE.
| Autor: | Yowei KANG1 yoweikang@gmail.com, YANG, Kenneth C. C.2 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p783-787. 5p. |
| Databáze: | Business Source Ultimate |
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