Unpacking the Net Promoter Score: New Insights Into How and When NPS Drives Firm Performance.
| Autor: | Voorhees, Clay M.1 cmvoorhees@ua.edu, Johnson, Ross W.1, Bhattacharya, Abhi1 |
|---|---|
| Zdroj: | AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p741-741. 1p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|