What Do Hair Products Have To Do With A Waterfall? The Role of Remoteness, Social Comparison, and Envy in Sponsored Social Media Content Effectiveness.
| Autor: | Zmich, Louis J.1 LJZ001@LaTech.edu |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p602-604. 3p. |
| Databáze: | Business Source Ultimate |
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