THE ROLE OF SOCIAL MEDIA INFLUENCERS IN TOURISM MARKETINGRESEARCH: DERIVATION OF A PROCESSUAL MODEL OF INFLUENCING, INFLUENCER CHARACTERISTICS, AND RESEARCH OPERATIONALIZATIONS.
| Autor: | Gasser, Florian1 florian.gasser@unisg.ch |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p598-601. 4p. |
| Databáze: | Business Source Ultimate |
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