The Role of On-line Retailer Brand and Infomediary Reputation in Increasing Consumer Purchase Intention.
| Autor: | Wujin Chu1 wchu@snu.ac.kr, Beomjoon Choi2 peter012@hotmail.com, Mee Ryoung Song3 mee213@hanmail.net |
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| Zdroj: | International Journal of Electronic Commerce. Spring2005, Vol. 9 Issue 3, p115-127. 13p. 7 Diagrams, 1 Chart. |
| Databáze: | Business Source Ultimate |
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