SALES FORCE AUTOMATION AND SALES PERFORMANCE: DO EXPERIENCE AND EXPERTISE MATTER?

Autor: Dong-Gil Ko1 dgko@indiana.edu, Dennis, Alan R.2 ardennis@indiana.edu
Zdroj: Journal of Personal Selling & Sales Management. Fall2004, Vol. 24 Issue 4, p311-322. 12p. 1 Diagram, 2 Charts.
Databáze: Business Source Ultimate