Direct Response Advertising The Contributions of Price, Information, Artwork, and Individual Differences to Purchase Consideration.
| Autor: | Weigold, Michael F.1, Fulssher, Suzie2, Ferguson, Mary Ann3 |
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| Zdroj: | Journal of Direct Marketing. Spring1992, Vol. 6 Issue 2, p32-39. 8p. 1 Diagram. |
| Databáze: | Business Source Ultimate |
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