To dub or not to dub: Language adaptation of global television advertisements for a bilingual community.
| Autor: | Caruana, Albert1 albert.caruana@um.edu.mt, Abdilla, Monica |
|---|---|
| Zdroj: | Journal of Brand Management. Apr2005, Vol. 12 Issue 4, p236-249. 14p. 2 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|