The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men.

Autor: Chen, Qihui (AUTHOR) qhchen@umd.edu, Wang, Yajin (AUTHOR), Ordabayeva, Nailya (AUTHOR)
Zdroj: Journal of Consumer Research. Aug2023, Vol. 50 Issue 2, p303-321. 19p. 4 Graphs.
Databáze: Business Source Ultimate
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