Implications of Electronic Word-of-Mouth on Hotel Profitability: An Investigation beyond Room Revenue.
Autor: | Pei-Sze Tan, Karen1 karen.tan@mtsu.edu, Zou, Suiwen (Sharon)2, Li, Xiang (Robert)3 |
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Zdroj: | Asian Journal of Business Research. 2023, Vol. 13 Issue 1, p41-66. 26p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |