The Regional Mall's Persona Wish List: The Hedonist, the Influencer and the Local Champion.

Autor: Hickman, Thomas M.1 tom.hickman@washburn.edu, Stoica, Michael1, Price, David P.1
Zdroj: Atlantic Marketing Journal. Winter2023, Vol. 12 Issue 1, p1-21. 21p.
Databáze: Business Source Ultimate