The role of brand experience and E-Wom on purchase decisions.

Autor: Sudirman, Hudyah Astuti1, Sartika, Dewi1, Anindita, Marsha1, Anshari, Rahman1
Zdroj: International Journal of Research in Business & Social Science. Jun2023, Vol. 12 Issue 4, p572-577. 6p.
Databáze: Business Source Ultimate