WHEN AND HOW DOES HUMANIZING AN EHEALTH APP INFLUENCE ELDERLY CONSUMERS' EVALUATION AND USAGE?
| Autor: | Shuili Du1 Shuili.du@unh.edu, Bagozzi, Richard2, Chunyan Xie3, Skeie, Kristi Bjørnes4, Iakovleva, Tatiana A.4, Oftedal, Elin Merethe4 |
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| Zdroj: | AMA Marketing & Public Policy Academic Conference Proceedings. 2023, Vol. 33, p190-193. 4p. |
| Databáze: | Business Source Ultimate |
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