The power of “Likes”: the effects of “Liked By” and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine.

Autor:	Seo, Youngji1 (AUTHOR) youngjijoy@gmail.com, Kim, Hanyoung2 (AUTHOR), Ko, Youngjee3 (AUTHOR), Yoon, Hye Jin3 (AUTHOR), Han, Jeong Yeob3 (AUTHOR), Lee, Jongmin3 (AUTHOR), Seo, Ja Kyung3 (AUTHOR)
Zdroj:	Journal of Marketing Communications. Jul2023, p1-17. 17p. 3 Illustrations.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu