THE IMPACT OF THE IMPLEMENTATION OF CRM STRATEGY ON CONSUMER BEHAVIOUR.
| Autor: | Miguel, M. D.1 2201564@my.ipleiria.pt, Crespo, C. F.2 catia.crespo@ipleiria.pt |
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| Zdroj: | Polish Journal of Management Studies. 2023, Vol. 27 Issue 2, p240-259. 20p. |
| Databáze: | Business Source Ultimate |
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