"Recycle Me!" Product Anthropomorphism Can Increase Recycling Behavior.
| Autor: | WU, ALISA Y.1 yw3214@gsb.columbia.edu, MALTER, MAAYAN S.1 mmalter22@gsb.columbia.edu, JOHAR, GITA VENKATARAMANI2 gvj1@gsb.columbia.edu |
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| Zdroj: | Journal of the Association for Consumer Research. Jul2023, Vol. 8 Issue 3, p351-363. 13p. |
| Databáze: | Business Source Ultimate |
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