Actual purchases on Instagram Live Shopping: The influence of live shopping engagement and information technology affordance.
| Autor: | Saffanah, Laila1 laila.saffanah@ui.ac.id, Handayani, Putu Wuri1 putu.wuri@cs.ui.ac.id, Sunarso, Fathia Prinastiti1 thiasunarso@cs.ui.ac.id |
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| Zdroj: | Asia Pacific Management Review. Jun2023, Vol. 28 Issue 2, p204-214. 11p. |
| Databáze: | Business Source Ultimate |
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