Social interactions in the metaverse: Framework, initial evidence, and research roadmap.

Autor: Hennig-Thurau, Thorsten1 (AUTHOR) thorsten@hennig-thurau.de, Aliman, Dorothea N.1 (AUTHOR), Herting, Alina M.1 (AUTHOR), Cziehso, Gerrit P.1 (AUTHOR), Linder, Marc1 (AUTHOR), Kübler, Raoul V.2 (AUTHOR)
Zdroj: Journal of the Academy of Marketing Science. Jul2023, Vol. 51 Issue 4, p889-913. 25p.
Databáze: Business Source Ultimate
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