When Brands Go Dark: A Replication and Extension.
| Autor: | PEILIN PHUA1 peilin.phua@unisa.edu.au, HARTNETT, NICOLE2 nicole.hartnett@marketingscience.info, BEAL, VIRGINIA2 virginia.beal@marketingscience.info, GIANG TRINH2 Giang.Trinh@unisa.edu.au, KENNEDY, RACHEL2 rachel.kennedy@marketingscience.info |
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| Zdroj: | Journal of Advertising Research. Jun2023, Vol. 63 Issue 2, p172-184. 13p. |
| Databáze: | Business Source Ultimate |
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