Creation of Cultural Values in Communication as a Challenge for Czech Beer Brands.
Autor: | Bobáková, Hanne-Lore1 bobakova@opf.slu.cz, Karpeta, Janusz1 karpeta@opf.slu.cz |
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Zdroj: | Acta Academica Karviniensia. 2023, Vol. 23 Issue 1, p5-18. 14p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |