Toward Sustainable Development and Consumption: The Role of the Green Promotion Mix in Driving Green Brand Equity and Green Purchase Intention.
| Autor: | Dinh, Khai Cong1 (AUTHOR), Nguyen-Viet, Bang1 (AUTHOR), Phuong Vo, Hang Nguyet1 (AUTHOR) |
|---|---|
| Zdroj: | Journal of Promotion Management. Aug2023, Vol. 29 Issue 6, p824-848. 25p. 2 Diagrams, 5 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|