EXPLORING THE PERCEPTIONS OF GENERATIONS X, Y AND Z ABOUT ONLINE PLATFORMS AND DIGITAL MARKETING ACTIVITIES - A FOCUS-GROUP DISCUSSION BASED STUDY.
| Autor: | Gurunathan, Anoop1 anoop.g24365@gmail.com, Lakshmi, K. S.2 lakshmi.ks@isbr.in |
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| Zdroj: | International Journal of Professional Business Review (JPBReview). 2023, Vol. 8 Issue 5, p1-34. 34p. |
| Databáze: | Business Source Ultimate |
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