The Effectiveness of Demographic and Psychographic Variables for Explaining Brand and Product Category Use.
| Autor: | Fennell, Geraldine fenl@onetel.com, Allenby, Greg1 allenby.1@osu.edu, Yang, Sha2 shayang@stern.nyu.edu, Edwards, Yancy3 edwardsy@lerner.udel.edu |
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| Zdroj: | Quantitative Marketing & Economics. Jun2003, Vol. 1 Issue 2, p223-244. 22p. |
| Databáze: | Business Source Ultimate |
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