The Effect of Corporate Social Responsibility on Brand Image and Brand Equity and Its Impact on Consumer Satisfaction.

Autor: Araújo, Joana1 (AUTHOR) jcaa@iscap.ipp.pt, Pereira, Inês Veiga2 (AUTHOR) ipereira@iscap.ipp.pt, Santos, José Duarte2 (AUTHOR) jdsantos@iscap.ipp.pt
Zdroj: Administrative Sciences (2076-3387). May2023, Vol. 13 Issue 5, p118. 16p.
Databáze: Business Source Ultimate
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