Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation.
| Autor: | Kanchanapoom, Kessara1 (AUTHOR), Chongwatpol, Jongsawas2 (AUTHOR) jongsawas.c@nida.ac.th |
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| Zdroj: | Journal of Marketing Analytics. Jun2023, Vol. 11 Issue 2, p172-185. 14p. |
| Databáze: | Business Source Ultimate |
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